„America’s Happy End“ has been an agency client of GIA since 1999. We have established Germany and German-speaking Europe as the most important international market for The Florida Keys through regular B2B campaigns with our tour operator partners. B2C includes substantial marketing to the gay/lesbian community; to scuba divers for reef and wreck diving; and to the general German-speaking public who wants to explore the real Florida and its Caribbean flair. We have been handling trade marketing in the Netherlands and Belgium for the past 10 years.