GIA is actively involved with MICE promotion and event/client acquisition for all partners in the hospitality industry: hotels, destinations and DMCs.
GIA provides following services for MICE customers:
- Acquisition planning and definition of sales targets
- Definition of suitable target groups
- Generation of sales leads
- Organization of sales missions, sales calls and promotions
- Trade fair execution e.g. for IMEX and IBTM
- Fam trips for companies and MICE agencies
- Market Analyses & ROI
